Get Your Business Holiday-Ready with These Essential Tips!


September is Hispanic Heritage Month!

This month is a wonderful opportunity to honor Hispanic and Latinx individuals’ rich contributions, vibrant cultures, and inspiring stories.  Check out our featured clients below or view our marketplace to support Hispanic-owned businesses!

As the holiday season approaches and Q4 comes into view, it’s the perfect time to ensure your business is geared up for success. These upcoming months hold incredible potential for both product- and service-based businesses, providing a chance to boost sales and strengthen your connection with new and existing customers.

Here are five tips to get you started with smoothly navigating the approaching holiday season:

Create Holiday Promotions and Specials:

  • Plan holiday promotions and sales to attract more customers; consider offering gift cards or packages to entice shoppers, especially for service-based businesses. Cyber Monday (November 27th) is the perfect time to offer exclusive opt-in deals to grow your email list and continue engaging with your customers throughout the season and beyond.

Get on Top of Inventory Management:

  • The holidays come with an influx of purchases – take time to ensure you have enough inventory or materials to accommodate. Starting promotions and sales earlier in the season can help forecast inventory needs for the remainder of the quarter.

Financial Planning:

  • Allocate a budget for materials, inventory, and marketing. Explore potential loans or financial products to support your holiday operations, or get in touch with an Ascendus loan consultant to address any questions!

Online Presence Optimization:

  • Optimize your online presence with SEO or run an SEM campaign to make it easier for customers to find you through the web or on social media. Ensure your website is user-friendly and mobile-responsive, and ensure any email opt-in forms are functional.
  • Use Google Tag Manager or your website’s traffic-monitoring features to see how users are interacting with your content and offers.

Shipping and Returns:

  • Establish clear guidelines for shipping and returns to provide a seamless customer experience.

Remember that these tips can be adapted to suit your unique business and circumstances. Always keep an eye on evolving consumer trends to see how else you can take advantage of the holiday season!

improve your business online presence

Click to watch, and learn more about the incredible businesses that successfully navigated the pandemic with Ascendus.


Bettersweet is a vegan bakery that offers a variety of cakes, cookies, and cupcakes. The bakery was founded by Indira Cristin in 2015, and she is passionate about creating cakes that everyone can enjoy.

Kikos Coffee & Tea

Kikos Coffee & Tea is an online coffee and tea shop committed to quality and variety. The shop sells a wide range of coffee and tea products, including single-origin, flavored, cold, black, green, white, herbal, oolong, and tea accessories.

Westbury Florist

Westbury Florist is a full-service florist based in Westbury, NY, offering floral arrangements and worldwide delivery for various occasions.

Loan Program and Upcomming Event banner

Need a loan, line of credit, or just some personal finance coaching to help your business grow?

Check out these products and resources designed for your needs.

Business Term Loan

For small business owners who need money to grow their business, Ascendus offers loans from $500 – $50,000. Qualified businesses will be located nationwide, except Vermont.
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CT Small Business Boost Fund

Supported by the Connecticut Department of Economic & Community Development, this fund links Connecticut small businesses and nonprofits to financial support.
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Childcare Business Development

Qualified Businesses can be found nationwide, excluding Vermont. If you have been in business for more than three years, you can access up to $25,000 in fast-track financing at the same interest rate within 48 hours. No paperwork is needed to apply.
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Rideshare Business Term Loan

Loans up to $15,000 in financing for rideshare businesses are offered at 13.99%.
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Business Line of Credit

Access a line of credit up to $25,000 in fast-track financing at a 13.99% interest rate.
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New York Forward Loan Fund 2.0

Up to $150,000 with a fixed interest rate for the lifetime of the loan. Eligible to New York small businesses only.
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Entrepreneurs of Color Fund

Loans up to $250,000 at 9.99%. Eligible to small business owners in any state, excluding Vermont. Must be 51% or more owned by an entrepreneur of color.
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“Get Ready” Business Line of Credit

No FICO minimum! This line of credit product is designed for African American small business owners ready to improve their credit and invest in their business. $5,000 offered at 13.99%.
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Ascendus Credit Coaching

Free tailored credit coaching for all current clients that are interested in our “Get Ready” Loan product. Training sessions will include credit building, debt management tailored to long- and short-term goals, prioritizing debt repayment, budget assessment, and assessment for current credit-building programs.
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$50,000 Term Life and $50,000 Accidental Death and Dismemberment Insurance offered at no cost to you with your loan. Only available to new clients located in New York City.
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Eastern Bank Equity Alliance

We are thrilled to be working with the Equity Alliance for Business, which is designed to advance growth opportunities for underserved business owners and entrepreneurs with specialized banking offerings specifically for underrepresented women, people of color and all of their intersectionality, including LGBTQIA+, veterans and disabled communities. At a recent fireside chat, business and community leaders shared unique perspectives about solutions aimed at shaping a path forward for diverse businesses across the Commonwealth.
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TD Bank Fall Workshop: Leveraging Advisors and Resources for Business Growth and Success

Join one or all of the following:
Sept 28- Developing a Strong Team of Advisors RSVP HERE
Oct 12 – Business Succession Planning RSVP HERE

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