5 Steps to Improve Your Online Presence for Business Success

This year’s Stories of Ascension video series is underway!

Get ready to be inspired by six additional client stories, spotlighting businesses across the East Coast that have transformed their Ascendus loans into remarkable success stories.

In today’s dynamic world of online commerce, cultivating your digital footprint is not just an option—it’s a must. Your online presence is a gateway to potential customers, shaping their perception of your business and influencing their choices. Here are a few key areas to focus on when building and improving your business’s presence and reputation online:

  1. Consistent and High-Quality Content
    Provide valuable content that resonates with your audience. Regular blog posts, social media updates, and engaging visuals can establish your expertise and keep customers returning.
  2. Engage with Your Audience
    Interact with your customers on social media and respond promptly to their queries and feedback. Engaging conversations foster a loyal community and demonstrate your commitment to customer satisfaction.
  3. Online Reviews and Testimonials
    Encourage satisfied customers to leave positive reviews and testimonials. Authentic feedback builds credibility and trust among potential customers. Ensure you stay up-to-date with any reviews on Google, Yelp, Glassdoor, etc., and respond to reviews accordingly in a professional, timely manner. Thank people for taking the time to leave positive feedback!
  4. Search Engine Optimization (SEO)
    Optimize your website and content to rank higher in search engine results. Relevant keywords, meta descriptions, and quality backlinks can significantly boost your online visibility. Yoast is an excellent tool for SEO. If you manage your site, check your key pages to see if your data for search is correctly added, and re-index your site with search engines. Here’s how for Google and Bing/Yahoo.
  5. Monitor and Manage Online Presence
    Use reputation management tools to keep track of your online reputation. Address negative feedback constructively and learn from it to continually improve.

Why Your Online Reputation Matters

Your business’s digital reputation has a tangible impact on your success:

  • 87% of consumers trust online reviews when making local business decisions. Positive reviews can differentiate between gaining a new customer and losing out. (Source: BrightLocal)
  • Google considers your average rating from online reviews. More positive reviews mean a higher average rating, potentially improving your online visibility. (Source: BrightLocal)
  • Review signals, like quantity and recency, affect your search engine ranking. Higher rankings lead to increased online visibility and organic traffic. (Source: Moz)
  • 69% of consumers consider reviews older than three months irrelevant. Fresh reviews are crucial for ranking high in local searches and showing up on maps. (Source: Search Engine Land)

Embracing the ever-growing digital landscape is key to continuing growth and success in the business world.  When it comes to cultivating an impactful and positive digital footprint, focus on one area at a time, and focus on progress over perfection.

Click to watch, and learn more about the incredible businesses that successfully navigated the pandemic with Ascendus.

the luxe travel plug

The Luxe Travel Plug is a luxury travel agency that curates personalized and unforgettable travel experiences for black women. They offer customized itineraries, top-rated accommodations, and expert guides to ensure their clients have the ultimate travel experience, including hosting 7-12 yearly group trips for their Luxe Travel Club.

The Best Blue Velvet Cupcakes is a gourmet bakery in Lakeland, Florida. They specialize in moist, melt-in-your-mouth cupcakes in various flavors, including gluten-free, sugar-free, and vegan options. They also offer catering and custom orders for events of all sizes.

Stuart Cinema is an independent movie theater, community center, and monetizing warehouse for artists in Brooklyn, New York. They show current, independent, and classic films, serve food, provide free WiFi, and host private events.

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Need a loan, line of credit, or just some personal finance coaching to help your business grow?

Check out these products and resources designed for your needs.

Business Term Loan

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Eastern Bank Equity Alliance

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TD Bank Fall Workshop: Leveraging Advisors and Resources for Business Growth and Success

Join one or all of the following:
Sept 14 – Financing Solutions for Your Business RSVP HERE
Sept 28- Developing a Strong Team of Advisors RSVP HERE
Oct 12 – Business Succession Planning RSVP HERE

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