3 Tips to Find New Customers and Increase Sales

With Your Online Presence

One of the most important things you can do for your business is to invest in optimizing your online presence. Your website or social accounts are powerful tools for reaching out and finding customers online using new content, search techniques, and social media ads and posts.

Here are three tips to make the most of your online presence, to help attract new customers, and to stay connected with existing customers year-round.

  1. Search Engine Optimization (SEO):

If you’re wondering how some websites show up first on Google search results while others get pushed further down, search engine optimization (SEO) is the answer.  SEO is the practice of adding keywords and phrases to your website that relate to the content on your site.  Many websites have their own SEO programs, Be sure to check which programs your website builder offers and invest some time into optimizing your website!

Here are great articles to break down the process and help you get your page to the top of search results:

Don’t have a website for your business yet? Here are 12 reasons why you should!

  1. Building an email list:

An email list is invaluable for connecting and engaging with customers year-round, especially during the slower seasons.  Tools such as MailChimp, and Constant Contact are inexpensive and easy ways to begin email marketing.  Many email marketing platforms are free for up to 2,000 subscribers, making them especially cost-effective for small businesses.

You can add a sign-up form on your website or, for those who promote their businesses on social media, create a landing page to link to your accounts.  Be sure to add a call to action such as ‘stay connected’ or ‘sign up for offers’ and offer subscriber-only deals to incentivize email sign-ups.

Not convinced? Here’s even more compelling information on why email lists are so important.  FACT: for every $1 spent on email marketing, about $36 is made in return.

  1. Staying active on social:

Whether you have a website or not, social media provides an easy and important way to connect with current and potential customers and showcase your business.  Content pillars are a great way to organize what you should post regularly. Try picking a few from the list below, and use them to create your social content on a weekly or monthly basis:

  • Feature a product/service
  • Talk about your business/brand
  • Promote an offer or sale
  • Share a client/customer testimonial
  • ‘Meet our Team’ employee highlights
  • Answer FAQs
  • Show behind the scenes of your business (ex: share how something is made)
  • Host a contest or conduct a survey

Stories of Ascension is back with 6 brand-new videos!
Click to watch, and learn more about a few of the incredible businesses that successfully navigated the pandemic with Ascendus.

Donut Villa Diner offers Donut French Toast, Boston Cream Pancakes, Vegan/Gluten-Free menus, and everything in between.

Vegallia began when Corina, Vegallia’s Founder/CEO, found herself with a health issue that required her to stop eating dairy and sugar. They offer gelato that’s as good for you as it is delicious.

Chic Treatz is a traditional bakery offering cakes, pies, and pastries at an affordable price.

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