In the ever-evolving business landscape, staying ahead means embracing new technologies for various aspects of your business. This month, we’re excited to share practical tips on how to incorporate AI tools into your operations, featuring insights from an exclusive interview with our very own Senior Customer Experience Manager, Gustavo! By leveraging AI, you can streamline your processes, personalize customer interactions, and drive growth more effectively.
Practical Tips You Can Follow
- Embrace AI in Marketing: Use AI to automate tasks, analyze customer data, and personalize campaigns. Chatbots and predictive analytics can help tailor your marketing strategies effectively.
- Improve Customer Experience: Implement AI-driven customer support for quick, accurate responses and personalized service. AI can also track feedback and identify areas for improvement.
- Analyze Customer Data: Use AI to analyze customer interactions and preferences. This data can inform your product and marketing strategies to meet customer needs.
- Streamline Operations: Automate routine tasks with AI to free up your team for higher-value activities. AI can handle scheduling, inventory management, data entry, and more!
Steps to Take Today:
- Choose the Right AI Tools: Research and select AI tools that fit your business needs. Platforms like HubSpot, Salesforce, and Zendesk offer AI-driven solutions for marketing and customer service.
- Implement Gradually: Start with small AI projects, such as chatbots for customer support or AI-driven email marketing campaigns, to help your team adapt to new technologies.
- Monitor and Adjust: Regularly review AI-driven processes and gather feedback from your team and customers to ensure they deliver the desired results.
Tips from Gustavo Banchero: Sr. CX Experience Manager at Ascendus
Starting something new while managing daily business can be challenging. Here are some practical tips to help you leverage AI and enhance your customer experience:
- Get Started with AI: Use AI to break through the blank page syndrome. AI tools can help you draft and refine your ideas for a Customer Experience (CX) Feedback plan
- Start Small and Scale Up: Begin by measuring Customer Satisfaction (CSAT) and Net Promoter Score (NPS). These metrics will help you understand your customers’ needs and how likely they are to recommend your business.
- Capture Your Clients’ Voices: Use the insights from CSAT and NPS to improve your products and services. Listening to your customers can lead to better business decisions and growth.
- Embrace Imperfection: Remember, “perfect is the enemy of good.” Start implementing your Voice of the Customer (VoC) strategy with the help of AI, and refine as you go.
- Focus on Customer Experience: Understand that customer experience is about how your customers feel about your products and services. Assess satisfaction at different touchpoints and build trust to encourage recommendations.
- Put Yourself in Your Clients’ Shoes: Always think: Is my product meeting their needs? Is it easy to use? Will my clients enjoy it? By seeing things from your clients’ perspective, you can make more informed decisions that enhance their experience.
Incorporating AI into your marketing and customer experience strategies is a powerful way to stay competitive and enhance your business operations. By following these tips and leveraging insights from experts like Gustavo, you can navigate the complexities of AI implementation and unlock its full potential. Embrace AI to drive growth, improve customer satisfaction, and streamline your operations.
LOOKING AHEAD
Stay tuned for next month’s newsletter: Hurricanes & wild weather: How you can (and should!) prepare your business with insurance
FEATURED CLIENT
“I didn’t know what I was going to do to get my business together, and Ascendus really helped pull me out of a dark place. They were pretty much my savior. They helped align me to a place where I could make the right business decisions.”
–David Simmons, Featz of Beatz, Miami, FL
Click to watch, and learn more about the incredible small businesses that are focusing on providing an impact, making a difference in their communities, and the journey up.
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LOAN PRODUCTS AND EVENTS:
Need a loan, line of credit, or just some personal finance coaching to help your business grow? Check out these products and resources designed for your needs.
Business Line of Credit
Access a line of credit up to $25,000 in fast-track financing at a 13.99% interest rate.
Business Term Loan
For small business owners who need money to grow their business, Ascendus offers loans from $500 – $50,000. Qualified businesses will be located nationwide, except in Vermont.
New Jersey Capital Access Fund
Borrow up to $150,000 at a fixed, competitive interest rate for the life of your loan. Available only to small businesses located in the state of New Jersey.
CT Small Business Boost Fund
Supported by the Connecticut Department of Economic & Community Development, this fund links Connecticut small businesses and nonprofits to financial support.
Childcare Business Development
Qualified Businesses can be found nationwide, excluding Vermont. If you have been in business for more than three years, you can access up to $25,000 in fast-track financing at the same interest rate within 48 hours. No paperwork is needed to apply.
New York Forward Loan Fund 2.0
Up to $150,000 with a fixed interest rate for the life of the loan. Eligible to New York small businesses only.
“Get Ready” Business Line of Credit
No FICO minimum! This line of credit product is designed fto support Black and African American, as well as Hispanics/Latino/Latinx small business owners ready to improve their credit and invest in their businesses — $5,000 offered at 13.99%.
Ascendus Credit Coaching
Free tailored credit coaching for all current clients who are interested in our “Get Ready” Loan product. Training sessions will include credit building, debt management tailored to long- and short-term goals, prioritizing debt repayment, budget assessment, and assessment for current credit-building programs.
MASTERCARD: Digital Doors
A strong digital presence is more critical than ever for your business. Get your business online, protected and equipped with the right digital and financial tools to enable your future growth.
ICCC PROGRAM
A free, 40-hour “mini-MBA” program designed to provide small business owners with capacity-building education, one-on-one coaching, and access to capital.
Webneed
Create Free AI powered websites for your small business. Access website building consultants, learn how to build and manage a website from scratch, and how to set up merchant services.
Caraballo Accounting Scholarship
We are providing scholarships for business owners in Massachusetts. These educational programs are designed to enhance their skills and competencies in business administration, finance, and human resources, for business owners and their employees.
She’s Connected by AT&T
AT&T wants to highlight YOU as the next breakout talent of the She’s Connected by AT&T platform! Share your small business story below for the chance to win $50,000, a year of AT&T service with a new device, and more.
LOOKING BACK
Read our newsletter on boosting your financial health – with tips to improve your credit
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