April Business Resources Newsletter

The COVID-19 pandemic isn’t over yet, but small businesses are starting to pick back up where they left off with traditional social media tactics. Social media is one of the most effective tools small businesses can use for marketing, branding, sales, engagement, and delivering customer care.

A few small tweaks to your strategy will enable you to create refreshing, authentic content and incorporate fresh perspectives that will resonate with new customers and retain loyal ones. As we enter the Spring season, now is a great time to refresh your small businesses’ social media pages with these 5 tips!


Run an audit involving all of your businesses’ social media networks. This will give insights related to engagement and traffic that your posts generated during a given period. You will learn which posts performed best with your customer audience, in turn, helping you develop or modify your social media strategy.

Hold A Contest

Encourage you followers to engage with your posts for a contest.  Ask followers to like, comment and share your post to be entered to win a giveaway of your product.  This is an easy way to promote engagement with your page and brand.

Post Regularly

Establishing a regular posting schedule is the golden rule of all social media. Regular posting creates a sense of familiarity with your brand. Plus, the more content you share, the more your followers come to know and like your brand’s voice and identity.

Engage with Customers

Let your small business social media serve as a resource to your customers.  Update your hours and links.  Allow customers to ask questions and leave reviews in the comments section. Reshare customers tagged posts for a personalized experience.

Video is your friend

Try your hand at including videos in your social media strategy. On Facebook, video content ranks higher than text updates in the algorithm, therefor it is shown more often to your audience. You can even film these short videos on your smartphone and post them directly or test out Facebook’s new live feature for a real interactive experience. Don’t be afraid to try something new!

“I’ve had customers for 15 years, since I started out of my home. People keep coming back and many have become my good friends.”

–Munirat Lamina, Owner of Ab Laurels

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Tory Burch Foundation Small Business Webinar Series: Designed to help women entrepreneurs gain practical skills in marketing, finance, operations and more.
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