Top 5 Small Business Website Tips to Navigate the New Market

When was the last time you looked at your website through the eyes of a new customer?

For so many small businesses, once a website is set-up, very rarely will it be looked at or updated. Despite key changes the occur in a business, with services and products, many websites remain unchanged. Aside from the visual appeal of a site starting to dwindle, there are other key reasons why you need to invest a little time to update your website on a regular basis.

In this post, we explain why updating your website should be considered an integral part of marketing a small business and set-out the many benefits you will see as a direct result for your efforts.

  1. Secure a Great Website Address

Your website address, also known as the domain name, is often the entry point to your site.  It is vital that the address makes a good impression for usability as well as for search engine optimization.

Below some points to consider when coming up with an optimal web address:

  • Make it easy to spell
  • Keep it short and sweet
  • Avoid numbers and hyphens
  • Ensure it is memorable
  • Research the domain name

2. Implement the best content management system

A content management system (CMS) is software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it.  You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget. Examples of CMS platforms are WordPress, Drupal, Squarespace, and Wix.

3. Create an engaging and interesting website user experience (UX)

Make sure your interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts
  • Use graphics that are compressed and optimized for fast loading. If your site is slow, search engines will penalize your ranking
  • Research the competition to see how they have designed and optimized their websites
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it
  • Stay consistently on brand throughout your site
  • Publish easily accessible contact information4

4. Regularly create and publish quality content

Both content quantity and freshness are important to search engines. Try to create a schedule to publish articles or blog posts.  In order to encourage users to return to your site, update your website with new and relevant content as frequently as possible.

5. Create an engaging and interesting website user experience (UX)

Make sure your interface leaves a positive impression that drives results. You can do so by implementing the following suggestions:

  • Use beautiful graphics and easy-to-read fonts
  • Use graphics that are compressed and optimized for fast loading. If your site is slow, search engines will penalize your ranking
  • Research the competition to see how they have designed and optimized their websites
  • Research your target audience to see what they want from your site and make it easy for them to accomplish it
  • Stay consistently on brand throughout your site
  • Publish easily accessible contact information

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