Anne-Marie Saint-John, Alva, Long Island City, NY >

Free Small Business Workshops

Free Small Business Workshops

Sponsored by Eastern Bank, SEED Corporation

In cooperation with: North Shore Latino Business Association

Location (if attending in person):
North Shore Latino Business Association
33 Sutton Street, Lynn, MA

SESSION I: Business Fundamentals Thursday, May 26th, 10:00 am – noon
This free entrepreneurial workshop, will be presented entirely in Spanish by Jorge Andrade of Eastern Bank and will be offered in-person and virtually. During this session, participants will learn the fundamentals of owning a business. Topics will include putting together a business plan, getting business financing, and marketing. The workshop will also provide information on the many business assistance resources that are available to entrepreneurs locally and regionally.

Register Here:

SESSION II: Understanding Financial Statements Tuesday, May 31st, 10:00 am – noon
This free entrepreneurial workshop, will be presented entirely in Spanish by Jorge Andrade of Eastern Bank and will be offered in-person and virtually. During this session, participants will learn how to read and create a balance sheet, income statement, and cash flow statement, and keep on top of their business finances. The workshop will also explain how a small business owner can anticipate financial needs in order to operate the business more efficiently.

Register Here:

All workshop attendees have the option of attending this workshop in-person or online. Those attending online will receive a zoom link prior to each session. Those attending in-person are asked to please arrive at the address below at least 15 minutes prior to the start of the workshop. Registration is required whether attending virtually or in-person.

This workshop is open to entrepreneurs at any stage of business ownership.

Orange County Small Business

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#3 – It Drives Customer Engagement & Loyalty

Do you have a news section or a blog on your website? If so, when was the last time you updated this? Do you have an about us page with information about your team members? The same question applies.

Aside from the many reasons you should write a blog for your business, writing content for your blog or news section is a great way to offer value to customers, and it’s great for engagement on the site too. Similarly, with a news section, it’s a quick and easy way to keep the world informed about key developments in your company, along with news of any new team members or new services/products.

Updating your team or about us, pages with team bio’s for individuals as they join is also important as it helps people put a face to the names of the people they are speaking to, and this only serves to improve your engagement and loyalty.

As a final question to consider, when was the last time you posted news of a project or shouted about a lovely review from a client? All of these events should be seen as opportunities to update your website while boosting the power of your online presence at the same time!

#4 – Visual Appeal

Another key reason why updating a website is a good idea relates to the visual side of things, and more importantly, how easy your customers find it to use your website. Over time, the design of a website will become outdated; this is perfectly normal. Regularly updating your website with new images of people, products, or projects is a great way to keep things fresh.

According to new research by Google, simplistic website design is best for both user experience and conversions. As such, you may also want to periodically check and update your website to ensure it remains in line with modern preferences.

While there are lots of other valid reasons why a website should be updated on a regular basis, these four are the most compelling of all.

Woman Clapping

What type of information can you use to update your website?

We’ve already covered the nuts of bolts of why you should update your website regularly, but to make things just a little easier for you, here’s a list of the different types of information you can utilize in order to keep the content updates flowing.

  • Company News, Announcements, PRs
  • New Team Members or Promotions
  • Business Blogs or How-to-Guides for Customers
  • New Service or Product Descriptions
  • Fresh Images
  • FAQ section using questions from emails or support logs
  • Testimonials from Customers
  • Latest Projects
  • Awards

While most of the usual tasks that relate to the ongoing maintenance of a website are often be viewed as technical, these updates can often be performed quickly in-house by a person with little to no website knowledge. If you have a developer who works with you on your site, they’re also usually happy to add a post or new content for you if this isn’t something you feel comfortable doing yourself.

The key to success is to not overwhelm yourself with content updates, or even to put things off. Instead, try to start with just 30 minutes a week or whatever amount of time you can find on a given day, get into a routine, and keep it consistent. This way, you will start to reap the rewards for your business and maintain your commitments to keeping your site updated.

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