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starting a small business 101

Why An Online Presence May Be Important For Your Small Business

Does your small business have a website? If not you aren’t alone, the number of small businesses lacking a presence in the digital space is surprisingly high. No matter how small or new your business may be, a website can be key for marketing and exposure in a post-covid world.

3 Reasons Your Small Business needs a website:

More credibility and professionalism: Websites provide a sense of credibility and further establishes your brand as a professional service. Without a website, many people will skip over your products or services simply because it cannot be found online. Having a website gives you the opportunity to build a long-lasting online relationship with your clients providing them the reassurance they need to trust your brand.

Increase customer outreach: Online shopping has continued to increase in popularity. This means, the number in online shoppers have increased and since the internet never has a closing time, sales are growing even after hours! Because you are able to access a website almost anywhere and anytime, the reach becomes much wider, allowing your business to  grow and target your demographic beyond your local community.

Cost effective marketing – Your website is working while you’re asleep, on vacation, and when life gets busy. This means your website is always marketing your products and services even when you can’t directly. Paying a one-time website development fee is beneficial when it comes to keeping your brand relevant online. Your website alone is an advertisement of all of your business capabilities and can be extended through social media for further exposure. It may be a big spend on a small business’ budget but it is totally worth the investment in the long run.

Learn more about social media and your small business.

Learn more about creating a website for your small business.

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