“I couldn’t have done it without the help from Ascendus.”
In 2017, Antonia had started a journey towards embracing the natural beauty of her own hair but could not find any products that fit her needs. Antonia was pregnant, and her skin and hair had become very sensitive. She needed something scentless that was also proven to be safe for her skin and for her family. Every product she came across had a strong scent, was too thin for her hair, or didn’t have the benefits she was looking for. So, she decided to create her own product that was specific to her needs.
Antonia began experimenting with different combinations of natural oils. She researched the benefits, tested their strengths and to see if there were any allergic reactions, and went through many phases of research and development until she had found the perfect blend. She began using her own products exclusively and the results were transformative. Her skin was glowing, and her hair became strong and manageable, shiny, and thick. Her husband even started using the products on his beard, and he noticed a significant reduction in breakage and increased hair growth. Antonia and her family began getting compliments wherever they went about their hair and skin.
FINDING A WAY TO HELP OTHERS
Antonia wanted to help others, so she decided to start creating oil blends for her friends and family. “I just want to help people and make their lives easier. Easing up the pain of hair tasks frees up time to do the things you love.” She was in her kitchen mixing her own special blend of haircare when she realized how passionate she was about what she had created and wanted to turn her newfound product into something more than just a hobby, she wanted it to be a career.
With her new goal in mind, Antonia started researching how she could make her dream of becoming a businesswoman a reality. At the time, Antonia was working at a very stressful job. She found herself going to the doctor frequently for anxiety and was diagnosed with hypertension. The doctor recommended that she would need to take multiple medications daily for the rest of her life to keep up with the stress of her job. Antonia decided that she didn’t want to do that. She quit her job, took a pay cut, and started to work on her business with more vigor.
MAKING HER PASSION HER CAREER
She knew she had a great product, and she wanted to focus on getting it recognized. She focused all her efforts on marketing, social media, trade shows, developing a website, creating advertisements, and more. Antonia worked hard, she gave out free samples, attended every event she could think of, and researched all the opportunities that were available to her. Eventually, her hard work paid off. One day Antonia woke up to a call with an offer to create a commercial with Shark Tank’s Kevin Harrington. She was ecstatic, but she needed help with paying for the production.
Antonia reached out to Ascendus and received a $7,000 loan with support from the Tory Burch Foundation. The loan helped her fund the commercial, and her product aired on BET, WE, OWN, BRAVO, and other stations for 4 weeks. She also got the rights to two other commercials that she could use in the future. “It was incredible to hear my name and my product on television. I couldn’t believe it was happening to me. I couldn’t have done it without the help from Ascendus.” Through the commercial, Antonia’s sales increased, and her stress decreased.
Antonia’s products have been able to provide hair and skin care solutions to many individuals. Antonia has recently moved into a new house, and she has goals of having her products on retail shelves across the USA, getting her product on the Amazon marketplace, and working with adoption agencies to provide products and haircare tips to adoptive parents of children with natural hair. “I would love to create care packages for adoptive parents who often don’t know how to manage natural hair.”
Learn more about AMH Hair & Body Oil here: https://amhhairandbodyoil.com/